Kyle White – Art Direction & Graphic Design – New York, NY
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Frye Photography

Frye – Photography

Frye – Photography

In addition to the new web experience there was an opportunity to elevate and evolve Frye’s brand through product photography. Using a consistent flat background color, the photography highlights the craftsmanship and detailed construction of the products. This involved pristine lighting, tight shadows and crisp sharp focus applied across all products.

Agency: Sapientnitro | Role: Art direction

 The new product photography direction showcases the leather craftsmanship and tanning detail, elevating the experience and refining the brand online.

The new product photography direction showcases the leather craftsmanship and tanning detail, elevating the experience and refining the brand online.

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