Unlike other fashion labels, the Marc Jacobs brand is Marc Jacobs the person. His ability to keep surprising the fashion world inspired our approach allowing us to create an emotional shopping experience infused with moments of delight. The design system was created to be simple, device agnostic, modular to ensure a harmonious marriage of products and brand moments.
Agency: Sapientnitro | Role: Art direction & design
The result: a uniquely branded flagship shopping boutique that saw an astonishing post-launch conversion increase of over 75%.