Kyle White – Art Direction & Graphic Design – New York, NY
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The Borgata

Borgata

Borgata

When the state of New Jersey lifted a longstanding ban on online gambling, the Borgata was challenged with translating their boutique casino experience into digital and finding a way to stand out from the pack.

By creating a expansive 360 media campaign including print, web, TV, radio and out-of-home, we were able to get the word out and corner the online market share exceeding 35%.

Agency: Sapientnitro | Role: Art direction & design

 New Jersey is a commuter state, so we dominated local train stations with a narrative that enticed the public to play during their commute. This was a big point of difference based on our local knowledge.

New Jersey is a commuter state, so we dominated local train stations with a narrative that enticed the public to play during their commute. This was a big point of difference based on our local knowledge.

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 Within the first year, we boasted 622 thousand site visits and 48 thousand game downloads. More importantly, in only one month we jumped Borgata’s share to 35% of the total market, exceeding their original goal of 20%.

Within the first year, we boasted 622 thousand site visits and 48 thousand game downloads. More importantly, in only one month we jumped Borgata’s share to 35% of the total market, exceeding their original goal of 20%.